Insights
Our views on the latest in media, consumers, and culture, with perspectives from around the world.
Lenovo Appoints Stagwell's Assembly as New Media AOR
Assembly took home Lenovo’s media business following a review managed by MediaSense that began last September.
Assembly Enters the Media League in European Top 10
Assembly entered the media new-business Europe league tables after winning a major global account.
Mashreq Bank Partners with BNG/Assembly for Media AOR
BNG/Assembly will help elevate the Mashreq brand across the MENA region.
Shinji Agawa Leads Assembly’s Japanese Operations as General Manager
Agawa sets his eyes on elevating brands’ digital prowess, focused on bringing global data, talent, and technology to clients in Japan.
Assembly Announces Expansion to Saudi Arabia
The agency brings a modern, digitally led offering to the market, backed by strong consultative solutions.
Stagwell Media Network and Talon Team Up To Deliver Leading OOH Solutions
Together, the teams further accelerate global, data-driven out of home advertising.
Meet 14 Agency Experts Helping Big Brands Shine on TikTok
Assembly's Toni Box identified as key agency exec driving conversations surrounding TikTok implementation.
Assembly Selected by Lenovo as Global Agency of Record
Assembly will lead Lenovo's full-funnel paid media program across North America, Europe, the Middle East, Africa, and Latin America.
Agencies Are Rolling Out More Inclusive Family Planning Policies
Agencies are taking steps to make policy language inclusive of same-sex couples and non-binary employees.
Assembly is A-List 2022 Purpose-Led Agency of the Year
Assembly named as the first-ever Purpose-Led Agency atop Ad Age's prestigious A-List.
amika Taps Assembly to Lead Integrated Media Program
The best-selling haircare brand is focused on increasing awareness surrounding its brand values, sustainable practices, and specialized products for all hair types.
Agency Brands Still Matter. Just Ask Stagwell's Assembly
Hot off a merger with its sister shop, the media agency has a new look.
Stagwell’s (STGW) Assembly Unveils Fresh Brand Identity
The new identity, designed by creative media consultancy and fellow Stagwell agency, GALE, will be represented globally across the more than 30 markets Assembly serves, uniting our 1,500+ talent network under a focused vision.
Assembly MENA Learn, Link, and Leap to Success with TiKTok Partnership
TikTok For Business’s Waseem Afzal, and Assembly’s, Faisal Dean reflect on how their 2021 strategic partnership has unlocked mutual value and spurned fresh collaborations for 2022.
The Season of Giving is Here and It’s Not Fashionable to Be Late
Our Strategy Director, Lesley Duncan, covers the critical strategies to engage customers during an earlier-than-ever holiday season in Adweek.
Elevate Your Brand’s Connected Commerce Experience with Marketplaces
Alexei Filippov, strategic partnership lead of APACRU, and Kelvin Lee, marketing manager of APACRU, discuss how the conversation around connected commerce is changing.
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Stagwell Merges ForwardPMX and Assembly into Media Powerhouse
The combined agency will deliver a market-leading global omnichannel media offering, with technology, data and consultancy capabilities built to transform and grow brands’ businesses worldwide.
Assembly Adds Dynamic Women Leaders to Global Team
Assembly named eleven women into Vice President, Senior Vice President, and C-Suite roles.
