Insights
Our views on the latest in media, consumers, and culture, with perspectives from around the world.
Meta-Clusivity: Building an Inclusive Metaverse
As this technology and form of interaction becomes more pervasive, its adoption is not guaranteed to be equitable.
An Important Lens on In-Housing Today: Talent
In-housing requires a long-term vision, and also a long-term focus on talent.
Celebrating B Corp Month: Behind the B
March is B Corp Month, and we're going "Behind the B" for a look at why we're taking the journey to become B Corp certified.
Android Device IDs Out: Another Step Towards a Privacy First Digital Ecosystem
Global Director or Martech & Data Pedro Mona gives a quick view on device IDs being out on Android.
TikTok Takeover – Let’s Tok Trends for 2022
With no sign of slowing down, the video sharing app is predicted to grow its audience to over 1.5 billion in 2022. We explored some other likely trends for the year and broke down what it all means for brands.
FLoC No More. Hello, Topics.
With the FLoC proposal out, advertisers are closely tracking the progress of Google’s third-party cookie alternate, Topics.
Data Is Your Most Important Currency: Put It to Good Work
Head of Consultancy Europe Femi Taiwo gives a view of the latest in data privacy and how marketers should respond.
COP26: A Defining Moment for Digital Agencies
A reflections piece on attending COP26, with a focus on media agencies’ role in climate impact.
